DESIGN + CREATIVE SERVICES

AN AGILE, INDEPENDENT GROUP OF ELITE CREATIVES UTILISING THE POWER OF DISRUPTIVE DESIGN TO TAKE BRANDS INTO NEW FUTURES.

WE SUBVERT TRADITIONAL IDEAS TO CREATE BOLD NEW ONES. WE THEN MANIPULATE AND EXECUTE THESE WITHIN THE DIGITAL AND PHYSICAL LANDSCAPES WHERE THE FEARLESS LIVE.

WE MOVE QUIETLY, BUT OUR WORK IS LOUD.

RETAIL
STRATEGY + INSIGHT
EXPERIENCE
BRANDING
ENVIRONMENT
DIGITAL
CAMPAIGN

creative direction
ART DIRECTION
Campaign
Branding
ANIMATION
Digital
Strategy
Retail
Experience
Environment

BET UK / Viacom:
The Culture Capsule

BET UK and Viacom International reached out to Guerrilla to be part of an amazing team responsible for bringing an exciting and visually engaging show to life. The Culture Capsule is a new show that celebrates the beauty of culture across the black diaspora, both past and present.
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With KG the Comedian as the host, he helps a panel of brilliant guests debate and curate an epic capsule for future generations with timeless artefacts from the worlds of music, food, film, fashion and more. Legendary MC D Double E provides the voice of ’The Brain’, the capsule’s artificial intelligence on hand to provide the key info which KG and the guests need to decide which item is going to win and make it into space – and then into future.
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Creating a slick, vibrant aesthetic that drew inspiration from the afro-futurism themes of the set design, we generated chromatic custom typography and rich, space-inspired gradients to populate the designs. We then executed the full visual brand identity and motion graphics for all the Culture Capsule’s broadcast deliverables. This included the logo, titles, game round cards, transitions, lower thirds, infographics and capsule space animations. We also created the complete suite of key art for the hosts – and all of the guests – across social channels too.

THE NORTH FACE – IN SEARCH OF

in search of: concept 1

"In Search of X"

TIMBERLAND – TRUECLOUD 2.0

For Fall ‘21, Guerrilla have once again partnered with to deliver the full campaign for the launch of their TRUECLOUD™ footwear. Combining the product-driven benefits of lightweight materials with ergonomic fit and breathability, we created innovation-led imagery accompanied by a adventurous outdoor lifestyle aesthetic. Nature is a mindset - supported by footwear that is light on your feet as well as the planet.

TOTTENHAM HOTSPUR – KIT LAUNCH

Delivering a full suite of digital, social and in-store assets for the new 2021/22 Tottenham Hotspur x Nike kit launch. This one was special, as it commemorated the 100-year anniversary of the Cockerel on the shirt. The social rollout included a blend of classic archive media that we combined with some emphatic lifestyle photography and video.

TIMBERLAND – TRUECLOUD

Introducing TRUECLOUD™; made from natural, environmentally responsible materials honed to perfection to liberate the wearer, by providing them with a sense of lightness and freedom.
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Our global omni-channel launch campaign illustrates the harmony between the natural and the engineered. Presenting the product, materials and lifestyle protagonists against optimistic skies, capturing a feeling of rising movement and lightness through our art direction. Lightweight comfort, like a cloud, made with true supernatural materials.

Velobici – made in england

Working closely with the founder of Velobici, Chris Puttnam and his creative team, Adam and Youngson were commissioned to re-think and re-set the blueprint of the organization, discover target audiences and deliver an overarching brand strategy encapsulating Velobici's establishing purpose; to enhance the performance of the individual road cyclist, without sacrificing style, achieved through premium, luxury materials and only ever being assembled by hand in England.
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The beautiful new visual identity makes a meaningful nod to England’s cycling heritage, British manufacturing, the founding essence of the brand and the English landscape. Designed to both draw on the history of the brand and re-focus on future-proofing it for a modern international audience. This considered unified creative direction echoes and embodies the luxury and heritage elements of the brand and its products - impeccable attention to detail allows customers to connect with the essence of the brand seamlessly across all brand associated touch points.
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With a look that distills "Britishness” and heritage elegance into a contemporary package Velobici will now be able to offer an unprecedented brand experience that aligns with the quality of the product they produce and for years to come enabling their performance as an international and contemporary cycling brand.

TIMBERLAND X LIBERTY FABRIC

We have created an engaging, digital first campaign for the “Made with Liberty Fabric” collection. Launched globally across Timberland ecommerce and physical environments. Our concept celebrates the beauty of nature by bringing Timberland’s passion for the outdoors and Liberty’s floral and botanical prints to life; reflecting the idea of ‘Made to Step Outside'.

Through CGI we bring to life an animated yet organic, living and growing garden that interacts with the products from the exclusive collection. Creating a modern representation of the Liberty pattern, that fuses the worlds of nature and technology.

MOOSE KNUCKLES – TEMPLE OF SIN

A 360° attack launching the Moose Knuckles Canada brand to a hard-to-please London audience with a Selfridges window and retail pop-up, culminating in a hedonistic rave in Shoreditch that celebrated local culture and community — all underpinned by a disruptive digital campaign.

NIKE – SPIRIDON

Going viral: A visually disruptive digital-first campaign that looked like windows, urban environments and social channels were literally being hacked. Retail, launch events and digital activations in global key cities.

NIKE – SAFARI

An omni-channel campaign for a savvy and picky consumer, representing the urban landscape as a jungle ready to be explored — supported by exclusive product drops and authentic street casting.

JORDAN – JUMP

We collaborated with Jordan to research, stylise and construct ‘JUMP’. Delivered in the form of a zine, accompanying video and a digital pack JUMP served as a means to explore, aggregate research and insight and to ground thinking around the pillars of PERFORMANCE, CULTURE, CREATIVITY, STYLE + UNITY.
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The work provided a platform for conversation, underpinned further research and served as a jumping off point for other projects.

Please note: As a research project all imagery used in the document is found and sourced from other creators.

THE NORTH FACE – #Seeforyourself

See For Yourself. Our Anti-Social-Media campaign for Women's Asia F20. #seeforyouself challenges and empowers women to get off social-media and into the great outdoors.

NIKE – TRAIN WITH PURPOSE

A cross-category strategy that honours all the work that athletes put in outside of their own discipline, so they're ready for the big day. Supported with editorial campaigns that bring their mental and physical journey to life from gearing up to training and recovery.

CANADA GOOSE – DRY ANYWHERE

A global interactive pop-up that turns grey skies into a beautiful immersive experience. Hydrochromic artwork that reacts to water invites people to explore the outdoor installations specifically in the rain. Strategic activations for design festivals targeted urban creative communities, further supported by influencer campaigns.

FILA – STEP LOUd

Relaunch of the Disruptor II, an archival sneaker developed with an exaggerated tread sole designed to look like you could leave the world behind in it. An energetic campaign to resonate with a Chinese market passionate about dance and its place in fashion.

TIMBERLAND – 5TH AVENUE

A permanent pop-up in NYC reinvented the Timberland brand experience, with interiors that bring the outside in and community activations that enable locals to get involved in actions for a more sustainable world — establishing a new strategy and set of expectations for the brand.

TIMBERLAND – CARNABY STREET

A London flagship store that extended the new Timberland brand experience to the London audience with bespoke installations and locally relevant community initiatives.

CANADA GOOSE – GLOBAL WINDOW CAMPAIGNS

We developed a series of key narratives from Canada Goose's
seasonal drops, aligned with the brand's values of authenticity,
craftsmanship and refinement. Incorporating influencer content,
we developed a consistent and recognisable style to run
across the brand's global locations.

MOOSE KNUCKLES – SELFRIDGES

Selfridges Windows and Pop-Up for Moose Knuckles FW/19 '7 Deadly Sins' capsule collection.

ROYAL SPORTING HOUSE – Rebrand

A rebrand to authentically connect with the Gen-Z consumer, creating retail journeys that make the RHS values culturally relevant: Respect, Excellence, Collaboration and Integrity.